12 millionaires emerge in new Sterling Plus Cash Reward promo

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YEMI ADEOLA, STERLING BANK MD

Sterling Bank Plc has made 12 of its customers millionaires in the New Sterling Bank’s Sterling Plus Cash Reward promo. More winners also emerged in other categories with a total payout of N80 million, in the promo which forms part of the bank’s ‘enriching lives proposition’. The New Sterling Plus is a new proposition for the retail segment of the market.

According to the breakdown of the winners in the 2016 edition of the promo, 25 customers went home with N500,000 each, 80 won N100,000 each while over a thousand won N50,000 each.

The newest millionaires are Mr. Ekiwu Daniel a customer with Sterling Bank’s Okpara Avenue branch, Enugu and Yaya Saidu Habu of Unity Road branch, Kano. They were selected during the El-Malud and Christmas draws via an electronic raffle draw and winners emerged from various parts of the country.

Sterling Bank’s Group Head, Branding and Communications, Mr. Henry Bassey, said the promo was instituted to reward customer loyalty and encourage a savings culture among Nigerians.

The Sterling Bank spokesman who disclosed that the season three of the promo would commence soon, explained that all customers with a minimum balance of N5,000 automatically qualify for the draws with 1 ticket while subsequent multiples of N5,000 result in additional tickets.

He described the Sterling Plus account as a hybrid offering with the promise of many goodies and freebies such as free Lenovo smartphones pre-loaded with cool financial and entertainment applications among others for individual customers.

Bassey disclosed that the account which can be accessed at any Sterling Bank branch with a minimum balance of N5,000 is the perfect solution for individuals interested in enjoying the benefits of both current and savings account offerings, without the associated cost of running a current account.

He stated that customers with the New Sterling Plus account will be entitled to a free cheque book, free debit card and free transaction alerts (SMS and e-mails) on their transactions adding that 20 people would win N50,000 every week for a period of one year while 10 people would win N100,000 monthly. According to him, “two people would win N500,000 quarterly and one lucky individual would win N1 million on special holidays; as declared by the federal government”.

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