Distributor sells 6m cases of beer to emerge NB Plc best distributor

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From Left to Right: Nicolaas Vervelde, Managing Director, Nigerian Breweries; Kenneth Maduakor, MD/CEO Ken Maduakor Group Limited and winner of 2017 Nigerian Breweries National Champions Award; Wife of winner, Mrs. Kenneth Maduakor and Hubert Eze, Sales Director, Nigerian Breweries at the 2017 Nigerian Breweries Distributors Award in Lagos last Friday

Ken Maduakor Group Limited from Nnewi in Onitsha marketing zone of Nigerian Breweries Plc has emerged National Champion and the company’s best distributor for 2016 by selling more than six million cases of beer in 2016.

Maduakor who set an African record last year by selling more than five million cases of beer in 2015, broke his own record in 2016 with over six million cases.

Revealing this at the weekend in Lagos during an award night organized by the Nigerian Breweries for its distributors and trade partners spread across the country, Managing Director of the company, Mr. Nicolaas Vervelde thanked the distributors for the longstanding relationship and the value added to the business last year. He restated the commitment and sustained support of the company in the years ahead despite the continuing challenges in the economy.

“As partners for greatness, we need you now more than ever before to win. The environment is more intense and the competitive landscape continues to change every day locally and globally,” he said.

The award ceremony was in honour of distributors and key transporters of the company who excelled in the course of their business partnerships with Nigerian Breweries Plc last year.

He disclosed that as the company looks forward to 2017 and is prepared for the challenges, the years ahead will be more profitable, since the fundamentals of the Nigerian market is very positive. Vervelde lauded the partners for 70 years of support and affirmed that the company looks forward to sustaining its partnership with them in the years ahead.

Hubert Eze, the company’s Sales Director thanked the company’s customers for the unrelenting support throughout 2016 and explained that the annual award was conceived to be a celebration of their excellent performance in the preceding year. He added that despite the challenges in the operating environment, the company did well in 2016 and achieved many milestones as a result of the partnership with them. He challenged the partners to be resilient as they set out to achieve their mutual business objectives in 2017.

During the event, several awards were presented to winners including the CFAO Award for Non-alcohol Distributors; Growth Award and Isuzu Direct Depletion to Road Award. Others were Regional Key Transporters Award; Brand Champions; National Key Transporter; Regional Champions and National Champions.

Nathan Ofoma and Sons Limited, Nkpor, Anambra State came second beating Ifeoma Chukwuka Nigeria Limited, the winner in 2013 and 2014, to the third position

For their efforts, Maduakor got a ten-pallet Isuzu Truckand an award trophy while Nathan Ofoma and IfeomaChukwuka each got a six-pallet Isuzu NMRand an award trophy.

Ancaps Global Investment Limited from Kaduna won the National Key Transporter Award and got a plaque, an award trophy and a Mitsubishi L200 double cabin 4×4 DC Van. Pauline Chimex who won the raffle draw for the night got a Mitsubishi L200 Van.

Nigeria Breweries Plc, the pioneer and largest brewing company in Nigeria was incorporated in 1946 and marked its 70th anniversary on November 16, 2016.

 

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