AB InBev set to take market leadership in Nigeria

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Anheuser-Busch InBev (AB InBev), the world’s largest brewer has begun moves to take the controlling share of the Nigerian beer market with the approval for the merger of its three subsidiaries in the country.

Only last week, Board of Directors of the three independently operated breweries controlled by AB InBev, International Breweries Plc, Intafact Beverages Limited and Pabod Breweries Limited in separate meetings approved the resolutions authorizing the merger of the three companies.

The merger if it sails through will create one of the biggest beverage manufacturing and distribution companies in Africa.

A statement released at the weekend by the company said the shareholder approvals were granted during separate court ordered meetings of each of the Merging Entities which held on Wednesday 18 and Thursday 19 October 2017.

“Prior to the approval by the shareholders of the Merging Entities, the requisite pre-merger approvals had been received from the Securities and Exchange Commission (SEC) and The Nigerian Stock Exchange (NSE),” the statement said.

Chairman of the Board of International Breweries Plc, Sunday Akintoye Omole said “We are of the opinion that the merger will create a platform where significant synergies can be obtained for the benefit of our shareholders, employees, customers, distributors, suppliers and the economy as a whole.”

On his part, His Majesty, Nnaemeka Alfred Achebe, Chairman of the Board of Intafact Beverages Ltd said “It is envisaged that the merger will be beneficial to all stakeholders involved, while providing the new entity with an extremely compelling economic opportunity.”

Gustav Wilhemus Van Heerden, Chairman of the Board of Directors of Pabod Breweries Limited said the merger will “improve, and expand growth prospects for the new entity and will also maximize value for all stakeholders.”

International Breweries Plc commenced production with the launch of its flagship product, Trophy Lager in December 1978. The company now produces Beta Malt as well as Castle Milk Stout, Castle Lager, Redds, Hero Lager, 1960 Rootz and Grand Malt which are produced and sold under co-packaging and franchise agreements.

Intafact Beverages Limited was first incorporated in February 2007. The company’s principal activities include the manufacturing, distribution and sale of a variety of beverages such as Hero Lager, as well as Eagle Lager, Trophy Lager, Castle Milk Stout, Grand Malt, Beta Malt, Chibuku, 1960 Rootz, Redds and Super Shake Yogurt drinks.

Pabod Breweries Limited was incorporated in 1978 under the leadership of His Excellency Melford Okilo. The company’s principal activities include the manufacturing, distribution and sale of a variety of beverages and its brands include its flagship product Grand Malt, as well as Castle Milk Stout, Eagle Lager, Hero Lager, Trophy Lager, Beta Malt, Redds and 1960 Rootz which are produced and sold under co-packaging and franchise agreements.

AB InBev had earlier in the year said it plans to establish a $400 million mega plant in Nigeria. The investment is part of strategy to consolidate on its merger with SAB Miller and challenge Nigerian Breweries and Guinness Nigeria, both of whom currently control the beer market.

AB InBev is also working to gain market penetration with some of its brands that are yet to gain full presence in Nigerian market.

 

 

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