Keystone Bank launches *533# quick service code

L-R: Group Head, Construction and Cement, Corporate Bank, Keystone Bank Ltd, Abubakar Jose; Chief Compliance Officer, Joyce Obi; Acting Managing Director/CEO, Hafiz Bakare; Divisional Head, Bankwide Operations, Uchenna Okwodu and Acting Directorate Head, Lagos and West, Simpson Eimiakhena, during the launch of the bank’s *533# Code in Lagos

Keystone Bank Limited has launched its quick service code, Unstructured Supplementary Service Data (USSD) *533# to enable its customers enjoy convenient banking from anywhere at any time of the day.

Acting Managing Director/CEO of the Bank, Mr. Hafiz Bakare stated this at the media launch of the product yesterday at the corporate headquarters of the Bank in Lagos.

He said : “As we launch this product, we stand to be counted in the industry and also ensure that our customers continue to have confidence in the Bank so that they can have every reason to improve patronage as we offer them convenient service comparable to and even better than what is offered by competitors.”

He said *533# shortcode is a step in the right direction to indicate the Bank’s positive trajectory, consistent with its promise that the successful divestment of Asset Management Corporation (AMCON) would significantly enhance its capacity in all aspects to serve its customers better.

The CEO said *533# is the bank’s unique code, which is a culmination of the efforts of various teams in the Bank and has been met with a lot of enthusiasm by the Bank’s customers going by the result of preliminary market testing recently. He added that with the launch of the product, the sky is the limit going forward.

Bakare said the *533# product is Keystone Bank’s solution to facilitate customers’ access to their accounts at any time of the day, remarking that the product makes it possible for a Keystone Bank account to be viewed and transacted on using any type of functional phone.

The short code allows subscriber to check account balance real time, airtime top-up for self and third parties as well as fund transfers for self and third parties to any Nigerian bank account.

The MD/CEO said the product is easy, fast and reliable and the next phase of its implementation, which is currently being worked on is to enable account opening and transaction verification services on the platform.

Also speaking at the event, Mr. Ernest Obi, Divisional Head, e-Business of Keystone Bank, said one thing they did to make the Bank’s short code different from other banks’ is to consider the safety of their customers by making customers register for the service with a specific password

On a general note, the Managing Director stated that the Bank’s Internet banking is accessible on any Internet enabled device while its mobile app is available on the Blackberry, Apple and Android stores, adding that these services are enjoyed by the 90 million Internet users in the country, which represents about 50 percent penetration of the population.

He charged the staff to go all out with the product, stating that the bank will definitely witness more landmark events, which would be communicated when it is auspicious as the bank moves ahead with its transition, which is progressing smoothly.

He further reiterated the importance of remaining focused, and relying on communication through proper channels as the Bank awaits CBN approval of the substantive Management of bank’s board and Management.




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